Selling A Jet? – Show off the Dining Amenities!
Monday, August 9th, 2010 Category: Aircraft sales No Comments 
Including catering in your photo shoot is great way to add to the perceived value to your aircraft.
There are lots of reasons that people fly private jets. Some of these perks and amenities add to the resale value, others are for the comfort and convenience of the owners and passengers.
One of great things about private aviation is never having to suffer through another cold-meat-of-some-kind sandwich on a commercial airplane. Most private jets are fitted out with a galley that serves the needs of a smaller number of passengers, and can provide meals that are delicious, healthy, and even meet special dietary needs (as an example – some vegetarians prefer not to eat food prepared in kitchens that also serve animal products.)
Showing off the dining amenites is a great way to illustrate the value of a charter service, or to add value to the sale price of a private jet.
Images of food tend to ilicit an emotional response- just what you need for sales!
It’s definitely a good way to differentiate your aircraft from a full page of similar aircraft that may be on the market!
When Taylor Greenwood photographs a jet, he often coordinates with a catering service as part of the photography package. This helps your customer visualize himself sharing a great meal or catered snack with family or clients, enjoying one of the great perks of private aviation.
Here are a couple of articles from Susan C. Friedenberg’s Corporate Flight Attendant Training blog for inspiration:
Soup is soothing, healthy and fun for people on an aircraft. There must be about 100 various soups from American to ethnic cuisine soups. Especially in the winter, soup is great to serve your passengers. Instead of just offering one soup as a starter for your passengers, think about what it would be like to offer few various soups? Since the new rage is TAPAS, here is a fun way to do SOUP TAPAS.
The “Elegant” Fast Continental Breakfast
With a little preparation anyone can present an elegant style continental breakfast on a Gulfstream, etc. for fourteen passengers on a block to block one hour trip segment! That would translate into about 35-40 minutes of actual flying / serving time! It is all about thinking out when you are given the trip assignment who, what, how and the time factor. For a breakfast trip with a full passenger complement ask the caterer to do the following:
Besides aircraft, Taylor has created gorgeous photos for catering companies, so he's uniquely suited to show off the dining options on your aircraft.
How can you “show off” the dining options offered by your aircraft?
- List food-related equipment and amenities on your spec sheet on an aircraft for sale. Include:
- Refrigerators/wine coolers
- Bar equipment
- Microwave ovens
- Convection ovens
- Galley sinks
- Counter space
- Galley dimensions
- Include photos of the galley and dining areas that include a catered/styled meal, beverage or snack. At a minimum, include a beautiful place setting.
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