Hear Ye! Hear Ye!
Come one come all Charters and Brokers big and small! Taylor Greenwood Photography is offering a limited time offer for an entire standard Private Jet photo-package for just $600 plus travel and lodging. A $1000 package value!
Let’s give a little insight to what this really means…It means for $600 you get a professional photography crew to come to the location of your aircraft, with 12 Studio strobes and the best Canon Camera gear to date. You get a photographer with experience of photographing over 60 planes in the past year alone. Not someone you have to babysit or worry about. We are well aware of the value of your airplane!
Upon completion you’ll receive beautiful, clean and precise interior photographs. (Number of shots varies on size of plane) As well as a selection of 3 – 4 exterior shots done during the day or at dusk depending on the flexibility of the FBO. Package does not include catering or set design.
Your airplane will look much better than all of the others on the page of whatever publication you’re advertising it in!
You’ll also receive as part of this special package:
- Moderate retouching (background swaps available at a reasonable charge)
- A CD or DVD of the finished photos in addition to the electronic transmission
- Featuring the aircraft for sale, including a full write-up, on Taylor Greenwood’s blog, and a mention to the 358 people who “like” our Facebook page, and to our 1328 Twitter Followers.
Now the travel part. Everyone is thinking yeah $600…cool…PLUS TRAVEL? Not so cool…Well we’ve got to get there and we’ve got to stay somewhere. You’re welcome to fly into our home town Airport in Appleton, but it might not be THAT cost effective. We can assure you that we use the most efficient means of travel possible and do not charge our clients make extra money for mileage. If you’re in driving distance (basically any state in the lower 48), we’ll drive our 4 cylinder car and charge for gas, hotel and nothing more. The total cost of a shoot in Massachusetts for example, a 1,183 mile drive would be only around $800
Remember to take a look at our photo-shoot checklist so you will know what to expect when you book your $600 photo-shoot!
Call today! Your shoot must be booked before September 31 to take advantage of this offer.
Global Air is a great resource for aviators
Global Air (www.GlobalAir.com) is much more than an aircraft sales or classified site. They have a great homepage with reference features for every pilot – handy clocks for world cities, links to file a flight plan, look up registered owners, and file your logs.
Since many pilots use this site frequently, the traffic can’t help but bring more attention to an aircraft that you have for sale.
When you do get to the advertisements for airplanes for sale, we like the way they display them – with a neat arc at the bottom of the page so you can “thumb” through them, or click and drag the one you want to see front and center.
Need great photos for listing your plane on GlobalAir?
Give us a call at 413-522-4578 or write us at info@TaylorGreenwoodPhotography.com. We’d be happy to talk about getting great photographs of your aircraft!
Including catering in your photo shoot is great way to add to the perceived value to your aircraft.
There are lots of reasons that people fly private jets. Some of these perks and amenities add to the resale value, others are for the comfort and convenience of the owners and passengers.
One of great things about private aviation is never having to suffer through another cold-meat-of-some-kind sandwich on a commercial airplane. Most private jets are fitted out with a galley that serves the needs of a smaller number of passengers, and can provide meals that are delicious, healthy, and even meet special dietary needs (as an example – some vegetarians prefer not to eat food prepared in kitchens that also serve animal products.)
Showing off the dining amenites is a great way to illustrate the value of a charter service, or to add value to the sale price of a private jet.
Images of food tend to ilicit an emotional response- just what you need for sales!
It’s definitely a good way to differentiate your aircraft from a full page of similar aircraft that may be on the market!
When Taylor Greenwood photographs a jet, he often coordinates with a catering service as part of the photography package. This helps your customer visualize himself sharing a great meal or catered snack with family or clients, enjoying one of the great perks of private aviation.
Here are a couple of articles from Susan C. Friedenberg’s Corporate Flight Attendant Training blog for inspiration:
Soup is soothing, healthy and fun for people on an aircraft. There must be about 100 various soups from American to ethnic cuisine soups. Especially in the winter, soup is great to serve your passengers. Instead of just offering one soup as a starter for your passengers, think about what it would be like to offer few various soups? Since the new rage is TAPAS, here is a fun way to do SOUP TAPAS.
The “Elegant” Fast Continental Breakfast
With a little preparation anyone can present an elegant style continental breakfast on a Gulfstream, etc. for fourteen passengers on a block to block one hour trip segment! That would translate into about 35-40 minutes of actual flying / serving time! It is all about thinking out when you are given the trip assignment who, what, how and the time factor. For a breakfast trip with a full passenger complement ask the caterer to do the following:
Besides aircraft, Taylor has created gorgeous photos for catering companies, so he's uniquely suited to show off the dining options on your aircraft.
How can you “show off” the dining options offered by your aircraft?
- List food-related equipment and amenities on your spec sheet on an aircraft for sale. Include:
- Refrigerators/wine coolers
- Bar equipment
- Microwave ovens
- Convection ovens
- Galley sinks
- Counter space
- Galley dimensions
- Include photos of the galley and dining areas that include a catered/styled meal, beverage or snack. At a minimum, include a beautiful place setting.
Taylor Greenwood was mentioned in the Wheels Up Business Aviation Blog on Forbes.com
An excerpt from the article:
In Jeffrey J. Fox’s classic book “How to Become a Rainmaker,” Fox emphasizes the need to “show them the money” for each deal for each prospective client.
To do this, you have to understand what the customer is actually buying.
What the customer really values
To use the example from the book, let’s say you are in a paint store evaluating two brands of house paint. Brand A is $10 a gallon and Brand B is $18 a gallon. Brand A has the lowest price, but Brand B has more pigment, thereby requiring one less coat of paint than Brand A. Which paint is the better value?
If you want a gallon of paint, Brand A is the better value. If you want a painted house, Brand B is the better value, assuming you would use half as much paint – even before you calculate time spent painting!
A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn’t necessarily equate to the cheapest product or the lowest fare.
Most people don’t buy a product or service, they buy the means to meet their agenda.
Very smart people in aviation companies (some of whom also happen to be ABCI clients) have done the hard work of figuring out what their customers really value. It’s more than a difference of semantics –it’s a difference of mindset, and it seems that for the airlines, it’s gotten lost in the recent fray over price.
Examples of value propositions from the aviation field
Taylor Greenwood understands that his clients aren’t necessarily just buying pretty photographs. What they really want is to improve their odds of selling an aircraft that is listed in a sales publication with many others of its type. His client’s aircraft has to be noticed first and has to command a better price. This impacts the way Greenwood approaches the job. He’s keenly aware that he has to inspire the viewer to buy the aircraft, and focuses on the features most likely to add to the desirability and selling price.
David Byrne once said in the Talking Heads song titled Once in a Lifetime…”How did I get here”? I’m sure it wasn’t aviation photography he was talking about, but yeah, I can relate.
You know, it’s weird. I never thought I’d be an aviation photographer. No, it’s not that I didn’t think I had the “moxy” so to speak. I just never thought about it. I’m a music lover studying to become a dog trainer and working small commercial photograph gigs on the side, but to everyone that knows me when asked “what does Taylor Greenwood do”? the answer is always “well, he takes’s pictures of private jets”. Yeah! It’s what I do! But really? Aviation photographers are real??? Before September of 2009 I had only been to an airport once or twice for non commercial travel reasons. Never to take pictures. Now I’m finding my self at airfields all over the country with opportunities everywhere even out side of the country. How did I get here?
It’s a strange sort of luck. Having never been into aviation but becoming a photographer of aviation subjects. Professionally at that. It’s a dream job that a lot of aviation enthusiasts would love to have. For that I’m grateful. I feel that my love for the planes as pieces of artwork and engineering allow me to better compose a photograph, and to best represent the in’s and out of the beauty of the plane without getting caught up in the technical aspects of things like the performance of a certain plane. For example; I’ve got a pilot friend who assisted me on a shoot in Westfield, MA. He loves aviation and is studying at UND (University of North Dakota) for his commercial pilots license. Mind you, he’s a great friend and I love him dearly but that guy was just SO distracted by everything aviation around him, and respectfully so. However I certainly wouldn’t be able to move forward with work on a regular basis as quickly as I do if my crew and I were always trying to find out how fast the plane goes or what type of GPS it has installed.
My work may not appeal to all aviation enthusiasts of all types. I would understand that completely. Not everyone is in love with Challengers, Hawkers, Falcons. I don’t have an aviation portfolio with the size and gusto of Jim Koepnick, Chad Slattery or John Slemp…but I’m working on it. Those guys have a few years on me anyhow. 
My love for aviation is continuously growing. I look forward to learning more and more about the subjects and growing with the industry itself. It’s sure to be an exciting adventure.
GE Capial Site
The GE Capital site does a great job of marketing aircraft.
From the website
GE Capital, Corporate Aircraft Finance offers innovative and flexible solutions for corporate aircraft financing. A trusted industry leader, we have over 2,000 aircraft in our portfolio and have executed more than $25 billion in transactions. With in-depth knowledge and experience, our expert sales team is prepared to work with you to understand both your business objectives and aviation needs.
The site has a nice, clean design, is visually attractive, well-organized, and easy to navigate. Visitors are able to select aircraft to add to a list for comparison.
After selecting an aircraft, you can view a specification page or download a very detailed specification report in PDF format.
And of course, it showcases great photography, including 10-12 photographs (interiors and exteriors) of each aircraft. You may notice that some of the photographs look familiar. . .
GE Capital Screen shot
A wide selection of photos is offered for each aircraft.
Have an aircraft that you need to sell? Give us a call or drop us an email to make an appointment to shoot your aircraft before July 1, and we’ll credit your account for $100!
Call Taylor 413-522-4578
Or write info@TaylorGreenwoodPhotography.com
We’ve always said that you can tell a professional by the amount of care he takes before, during and after a shoot.
Here’s our process:
Before the Shoot
Things the Client Should Do
- Arrange to have the aircraft cleaned/detailed.
- Remove personal items and equipment if possible.
- Ensure that the FBO is expecting us.
- Arrange to have Line People available if needed to move aircraft to desired location(s).
- Be sure that we (and the Line People) know where you’d like to have the photography done, and arrange for space on the ramp as needed.
- Arrange for power to the aircraft (power cart).
- Arrange to have an Avionics Specialist available to power up the aircraft and set the displays.
- Provide any special props or equipment (red carpet, limousine, etc.)
Things Taylor Greenwood Will Do
- Facilitate a pre-shoot briefing to identify any opportunities or potential concerns.
- Arrange for catering, flowers and interior set design as agreed.
- Send a certificate of insurance.
- Address your concerns.
During the Shoot
When we arrive to do the shoot, we will meet with the FBO staff and others as you designate. Some of our clients find it inconvenient to attend the shoot. We will work with the contact person you designate.
Things the Client Should Do
- We don’t necessarily need a representative present during the shoot, but you’re very welcome to watch.
- We’re fully insured and have photographed more than 50 aircraft in just the past year! – you can rest assured that your aircraft is in good hands.
Things Taylor Greenwood Will Do
- Our crew will tuck seatbelts and stow charts, documents and other items as needed.
- Complete interior shoot takes 3.5 to 4 hours
- Complete exterior photo shoot takes 2 hours, but may be dependent on weather, sunset time, and other factors.
- Review quality of photos and back them up as we take them.
After The Shoot
Things the Client Should Do
- Arrange to have aircraft powered down & secured
Things Taylor Greenwood Will Do
- Untuck seatbelts, replace any stowed equipment where we found it.
- Stow any ladders and other items we used.
- We will leave the airplane & FBO as it was when we arrived.
- We immediately back up data to secondary hard drives.
- We provide you with excellent professional photos.
Contact us to book your shoot before July 1, 2010 and we’ll credit your account for $100!
Call Taylor 413-522-4578
Or write info@TaylorGreenwoodPhotography.com
Although most of the aircraft we photograph are a just touch smaller, I’d welcome an opportunity to do a photo shoot of one of these:
Airbus A318 Elite Business Jet Cabin Tour
Video from AVWeb
Being a private jet photographer isn’t always taking the standard photographs for brokers. Sometimes we’re tasked with some different projects.
On one particular occasion we were hired with the duty to capture some photographs to be used on the website and brochure of AirFlyte Inc. An FBO based at Barnes Municipal Airport in Westfield, MA. We spent a few days on assignment and actually didn’t step foot on any aircraft.
We photographed everything to show the quality that AirFlyte has to offer. The photograph to the right shows the Challenger opened up to a red carpet. This is real stuff! I haven’t not seen a plane greeted without a red carpet or a smiling face from one of their crew. They used our photographs to show the equipment they carried, the family friendly atmosphere they provide and some of the people they have on staff.
One particular photo I would like to share was taken of one of their mechanics. This is one of those photo’s that just worked…It didn’t need a lot of work in post production. We shot it with one light and boom that was it. I have never been happier, and to this day this is one of my favorite environmental portraits. Wish it was in my portfolio at school!
Kevin Bradley, the general manager of AirFlyte Inc., left this recommendation for us on LinkedIn. We very much appreciate his kind words
“It is my truest pleasure to recommend the work of Taylor Greenwood. Spanning the past year and a half I have tasked Taylor with many challenging and photographically diverse shots. The results were never less than spectacular and I know that my feelings speak for many others as well.”
Be it photographs of the exterior and interior of your plane, or advertising pictures for your company. We’re happy to do it all for you.
